SWORDY MOON STORY
The swordfish lives a life of extremes. Found in all oceans of the world, it has the distinctive ability to adapt quickly between swimming on the relatively warm ocean surface and cruising at frigid depths where even the light of the sun does not intrude. Swordfish use this special ability to hunt their prey, the nocturnal squid, which tend to swim deep during the light of day but rise to the surface as night falls.
Each summer, the Atlantic gulf stream dispatches eddies of clear blue water laden with squid and other baitfish against the great canyon wall south of Nantucket and Martha’s Vineyard, attracting a myriad of predatory sportfish. This creates a brief window for local anglers to enjoy one of the most bountiful fisheries to be found anywhere. It is during this time that islanders anxiously anticipate the rising of the mystical Swordy Moon, when mid-summer’s brightest full moon appears in a cloudless sky, illuminating the ocean surface below. Anglers have long known that the largest fish are most often taken during a full moon, when massive schools of squid rise toward the surface and become easy prey to predators such as the swordfish, or “swordy”, as locals call it.
Hence the name, “Swordy Moon”. The brand for Swordy Moon is inspired by the image of the majestic swordfish bursting through the calm ocean surface against the backdrop of a shining full moon, a “Swordy Moon”. An icon of strength, and yet a thing of beauty, with no restriction to its ranging, traveling to wherever its yearning takes it.
SWORDY MOON CUSTOMER
Swiftly Moving Through An Extraordinary Ocean Life
Our family of customers live an unrestrained life, they have adventurous spirits and enjoy connecting with friends and family on magical seas across the globe. They've worked hard in life and envisioned the freedom that traveling the seas represents. John and Cheryl live in Virginia Beach with their two golden retrievers. They love their Swordy Moon duffle and handbags because they look sweet on the the boat and they are hard to miss. They got their bags while vacationing on Martha's Vineyard.
Sarah and Kim are travelers and digital nomads. Kim works full time in marketing and Sarah is a software designer. When they married in 2015 after meeting at Colorado State University they began planning for a life of freedom that began after Kim sold her business. They discovered Swordy Moon bags on Nantucket Island. They like being to express themselves differently with Kim gravitating to the Adventurer series while Sarah loves the Captains pink strip bag.
Josh, Carol, Billie and Meagan have been sailing for two years. Josh and Carol believe that sailing the globe is the best education their children could ever receive. They each have their favorite adventures, Carol loves the food of rural Vietnam, Meagan prefers the land of fire and ice, Iceland while Billie prefers the calm warm seas of Hawaii. They love the diversity of colors and expressions available. If you see their boat High Falutin be sure to wave a friendly hello.
Made in America
Our products are crafted from American made canvas by our team of artisans who understand and value true American craftsmanship.
Making a Difference
We launched this company with the sincere desire to make a difference, both in terms of quality of product but also impact on the world. Follow our adventures on our Giving Back page.